There is a close relationship between customer feedback and local search rankings. Studies conducted by Moz and BrightLocal show that brick companies with many customer ratings do better than companies with fewer customer ratings. Moz found that customer feedback is the third strongest local ranking signal for Google My Business listings and the seventh strongest local ranking signal for traditional websites.
When planning a local search engine optimization (SEO) strategy, you may be wondering why search engines use customer feedback as a strong ranking signal. Lastly, other ranking signals are available, including structured references and quotes. As search engines continue to use these ranking signals, they will take a closer look at your business customers’ feedback when calculating local search rankings.
Importance of Online Reviews For Your Denver Business
All business owners can agree: Positive online reviews are great for businesses. They often bring in new customers and instill trust in your brand. Whether you run a coffee shop, a Chinese restaurant, or salons, online reviews are helpful. But how useful are they? And why is ranking important for local search and local search engine optimization in Denver, Colorado? However, these reviews are more than just positive comments about your customer service or business acumen. Local ranking is also essential for local search.
- Increases Engagement
Like global search rankings, local search rankings impact engagement. Google My Business websites and high-engagement pages are more likely to get high local rankings than low-engagement websites. Of course, customer feedback can increase engagement by encouraging users to visit and interact with your website or Google My Business page.
Other users can post their reviews if they have made a purchase. However, customer feedback will increase engagement, which will help improve local demand rankings.
- Increases clicks
Another reason why customer feedback is essential for local search engine optimization is that it generates clicks. These review snippets can enhance your business listing so that more users can click on it.
Feedback snippets automatically appear in Google My Business ads. According to Bright Local, companies with an average five-star rating on Google My Business generate nearly 40% more clicks than companies with an average rating of one star. You need to use structured data to show review snippets for your site.
You can get more customer feedback just by asking. Ask customers to review your business online before they leave. Customers don’t always think of leaving feedback. By asking, you are allowing them to do so in their spare time.
Exceeding customer expectations can encourage them to leave feedback. If a new user has a positive experience, they may want to talk about it and share the experience with others. Conversely, customers who have had negative experiences may want to warn others about a “bad” product or service. Negative feedback can damage your reputation. So you need to promote your customers to encourage more positive feedback.
- Builds Trust
Customer feedback relates to trust. You provide an objective opinion to potential customers about the quality of your business products or services. Instead of reading your marketing message, potential customers can review past customer reviews. When they get positive feedback for your product or service, the prospect will trust your company more because they know that other people are happy with their experience.
The increased trust associated with customer feedback can lead to a higher ranking of local requests. When potential customers trust your company, so do search engines. They recognize your business as a credible and legitimate business, and transparency of reviews allows search engines to rank higher for local searches.
- Boost Ranking
Positive or negative feedback is proof of the legality of a third party. When Denver residents’ comment on your business and use keywords that best describe your activity, Google will take your online business listing a little more seriously.
Today, Google starts checking local reviews when ranking websites. If you’re already engaged in traditional SEO tactics (the actions that get you to the top of Google’s search results), local online reviews will only help you close the deal.
When you reply to customer reviews, the search engines will notice. You will see that you are actively interacting with customers. Google doesn’t hesitate to reward responsive companies with higher local rankings. In contrast, according to Google, responding to feedback can increase a company’s visibility for local search.
Responding to feedback also encourages satisfied customers. Customers feel more valued when they receive an immediate response to their posts. As a result, responding to feedback can improve customer retention rates and overall customer satisfaction.
Although search engines use hundreds of signals to rank rankings in local searches, they are less important than customer feedback. They build trust, increase engagement, stimulate clicks, and project responsiveness. When search engines receive these signals, they will feel more confident about ranking your business highly for local searches.
If you are not aware of the local Seo and how to get positive reviews for your business, then hire a Denver SEO company and boost your local business sales. The experts will provide you will guidance and support to get your business on high rank in local SERPs, and it will help you boost your business with high ROI.